The India Brand Equity Foundation (IBEF) is a Trust established by the Department of Commerce, under the Ministry of Commerce and Industry, Government of India. Its primary mission is to promote and enhance international awareness of the ‘Made in India’ label in global markets, while also facilitating the dissemination of knowledge about Indian products and services. To achieve this, IBEF collaborates closely with a broad network of stakeholders, including government bodies and industry leaders.

India is now recognized globally as a reliable business partner, a favored investment destination, and a rapidly growing market known for its high-quality services and manufactured goods. The nation stands poised for years of unprecedented growth, driven by its talent, expanding markets, and abundant opportunities, which collectively fuel the Brand India narrative.

IBEF continuously monitors and tracks government policy announcements, foreign investment trends, macroeconomic indicators, and emerging business trends to keep stakeholders informed.Through its collaborative efforts with domestic and international partners, IBEF plays a crucial role in promoting Brand India on the global stage, showcasing India’s growth story and its vast potential to the world.