SEO, which stands for Search Engine Optimization, is the process of improving a website’s visibility and ranking in search engine results pages (SERPs) like Google, Bing, and Yahoo. The goal is to drive organic, unpaid traffic to a website by making it more relevant and appealing to both search engines and users. SEO, which stands for Search Engine Optimization, is the process of improving a website’s visibility and ranking in search engine results pages (SERPs) like Google, Bing, and Yahoo. The goal is to drive organic, unpaid traffic to a website by making it more relevant and appealing to both search engines and users. SEO, which stands for Search Engine Optimization, is the process of improving a website’s visibility and ranking in search engine results pages (SERPs) like Google, Bing, and Yahoo. The goal is to drive organic, unpaid traffic to a website by making it more relevant and appealing to both search engines and users. SEO, which stands for Search Engine Optimization, is the process of improving a website’s visibility and ranking in search engine results pages (SERPs) like Google, Bing, and Yahoo. The goal is to drive organic, unpaid traffic to a website by making it more relevant and appealing to both search engines and users.