The Agrawal’s 420 Potato Chips packaging design collection presents a vibrant and cohesive visual identity across four flavour variants — Cream ’N’ Onion, Indian Masala Twist, Simply Salted, and Spanish Tangy Tomato. The project focuses on creating distinctive packaging for each flavour while maintaining a consistent brand language across the complete product range.

In the competitive FMCG snack category, packaging plays an important role in attracting attention and communicating product information quickly. For potato chips, strong colour choices, appetizing product imagery, clear typography and flavour-specific visual elements can help create an immediate connection with consumers.

Each Agrawal’s 420 variant has been developed with a unique colour direction. The Cream ’N’ Onion pack uses green tones to create a fresh flavour identity, while Indian Masala Twist uses a bold blue palette supported by spice-inspired visuals. Simply Salted combines warm orange and yellow tones to create a bright and energetic appearance, and Spanish Tangy Tomato uses vibrant red to communicate its tomato and chilli-inspired flavour character.

A key objective of the project was to balance individual flavour recognition with overall brand consistency. Common design principles across the four packs help establish a recognizable product family, while the different colour palettes and ingredient visuals allow consumers to distinguish one flavour from another.

The packaging also uses prominent potato chip imagery to strengthen product recognition and create appetite appeal. Large typography helps establish a clear visual hierarchy, making the product category and flavour information easy to identify.

For the overall product presentation, all four variants can be showcased together through a creative central composition. Different product sizes, positioning and subtle layering create a dynamic collection while keeping each package clearly visible.

The project demonstrates how colour, typography, food imagery and packaging structure can work together to create a strong FMCG product identity. The result is a vibrant four-variant potato chips packaging collection designed for clear communication, flavour differentiation and strong visual presence.