NANA JI K-Chips Potato Chips Packaging Design is a conceptual FMCG packaging project created for a vibrant and contemporary potato chips range. The collection features four distinctive flavours: Classic Salted, Cream ’n’ Onion, Mast Masala and Tangy Tomato.

The main objective of the project was to develop a packaging system that gives every flavour its own visual personality while keeping the complete range connected through a consistent brand identity. Each variant uses a dedicated colour palette, flavour-related imagery and a strong visual hierarchy to make the products easily distinguishable.

Classic Salted uses a bright yellow and orange colour direction that reflects the familiar and simple character of salted potato chips. Cream ’n’ Onion introduces fresh green tones along with creamy and onion-inspired elements for a fresh flavour presentation. Mast Masala takes a bold blue direction supported by spicy and seasoning visuals, creating a strong and energetic appearance. Tangy Tomato uses vibrant red tones with tomato and chilli elements to communicate its tangy flavour profile.

The packaging design combines bold typography, vibrant colours, appetising product imagery and dynamic graphic elements to create a modern FMCG presentation. Although each pack is visually different, common branding and structural elements help maintain consistency across the entire product family.

The final presentation brings all four variants together as one cohesive packaging collection. The project explores how colour coding and flavour-focused visuals can be used to create differentiation within a single snack brand while maintaining a unified shelf identity.

This packaging concept was developed as part of a creative FMCG design showcase, focusing on brand identity, packaging aesthetics, flavour differentiation and product presentation.